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Alex Masterson

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“Snowboarding is a difficult sport to learn, but once you get over the learning curve, it is the most exhilarating and amazing experience! It builds confidence, is a great way to meed friends and burns 500 calories and hour. How can you beat that!”

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“Women need snowboards that are made for their bodies and for their sense of style. They shouldn’t have to ride ugly men’s boards with flaming skulls or teeny-bopper hearts and flowers. Women deserve better than that. BitchBoards® creates women’s-specific snowboards that are lightweight, reinforced with carbon fiber for a woman’s lower center of gravity and are beautifully feminine without being cutesy.“

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“Many women are turned-off by snowboarding before ever even trying it because they think it is just something their punky, teenage brother likes to do. Because of snowboarding’s sub-culture facade, many women never try snowboarding and miss out on one of life’s greatest experiences.”

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“It is a great way to stay in shape, develop confidence and achieve success in a male-dominated arena. BitchBoards® is breaking down the barriers that keep women off the slopes by bringing fashion, style, design and performance to snowboarding. More women on the mountain is a great thing!”

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“Snowboarding is a sport that most women hate at first because they are usually using the wrong equipment. Rental boards tend to be men’s boards that are heavy, awkward and hard to control. This makes the learning process very difficult and frustrating when you’re running into trees out of control. BitchBoards® provides women’s specific boards that are perfect to learn on, ultra lightweight, easy to handle, high-quality and made specifically for a woman’s physique. Plus they look great too!”

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“Snowboarding is a great way to embrace the winter and get you out of your head and into your body. It increases your energy, strengthens relationships with friends and family and gives you a sense of accomplishment.”

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“The average female snowboarders is twenty three years old and has very different needs than the average male snowboarder.”